Monday, 24 December 2012

Preview: New ad for Butlins!

Butlins is launching a new TV advert, its first since December 2011, which tells the story of a family getting their sparkle back at Butlins.
Fusing storybook-style animation with the catchy “Trololo” tune, and makes a clear link back to the original purpose of the brand's founder, Sir Billy Butlin.

The ad has been designed as a short film that captures the Butlins spirit.

Taking its inspiration from the Shakespeare line Sir Billy Butlin borrowed: ‘Our true intent is all for your delight’; the ad depicts a family enjoying quality together time at a Butlins resort. The action moves from scenes of Dad’s sand sculpture coming to life and riding the carousel, to the family bursting from a water slide and being swept up by a Skyline show. It closes with the family magically flying up to their Wave Hotel balcony where the film transforms into live action revealing the real resort with the Skyline glowing and the sun setting on the sea.

The ad is accompanied by the infectious vocals of Eduard Khil, the Russian singer who found unlikely internet fame in 2009 with the release of a 1976 television recording of him “vocalising” to the original lyrics “I Am Glad, ‘Cause I'm Finally Returning Back Home”. The YouTube hit has garnered more than 18 million views.

Disclosure: This post was brought to you from a Butlins Ambassador.... yes, that's me!

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