When I received this I was that intrigued I didn't mind that it was happening in London and I wouldn't be!
Not only does it seem a great idea to raise interest in, but maybe if it's successful the next stop might be Culverhouse Cross (Cardiff, Wales!!).
So in London from 6th- 8th March, M&S and Oxfam are, for a limited time, doing a pop-up called the 'Kids Shwop Boutique'. It will have kids clothes for sale that have donated by Abbey Clancy, Zoe Ball and lots of other celebrities including Rochelle Humes from The Saturdays and Peaches Geldof.
The point? To raise money for the Love, Mum campaign.
All money raised go to charity partner Oxfam as part of their Mother Appeal initiative and over 1,000 shwopped childrenswear clothing will be on sale over three days
If you have any clothes to shwop you can pop by over the three days and gain entry into the Kids Shwop Boutique. You can contribute to Oxfam’s Mother Appeal campaign – which is being supported by M&S - that aims to raise £10 million for projects that help mothers around the world lift themselves and their families out of poverty for good. And, thanks to the UK government, every pound raised for the appeal will be doubled.*
And each celebrity-donated item will include personal words of wisdom stitched into the fabric of the item allowing advice to be passed onto the new owner.
The rate my children go through their clothes and the opportunity to support the Mother Appeal and kit the little ones out in clothes that fit? It's just good sense!
* The UK government will match the value of everything you donate to the Mother Appeal, doubling the difference you're making. Matched funding is up to a maximum total value raised of £5 million.