Monday, 14 April 2014
Charlie & The Chocolate Factory ... with biscuits!
You arrive at work and have no idea how it happened.
And yet, you know, if it happened to you, this would stay with you.
That, to celebrate the 50th anniversary of Roald Dahl’s Charlie and the Chocolate Factory, the hit West End musical and Biscuiteers, supported by Tate & Lyle, have recreated the chocolate factory in biscuit form in the main window of Waterstones flagship shop in Piccadilly.
The 6m x 1.7m edible chocolate biscuit installation, based on the Olivier-nominated Charlie and the Chocolate Factory musical stage set, was designed and created by Biscuiteers and unveiled by Willy Wonka and Charlie on 8th April.
It took Biscuiteers 300 hours to design, bake, build and decorate this edible Chocolate Factory made using over 100kg of biscuit dough and 200kg Tate & Lyle sugar. The display will remain in the branch for four weeks.
60 x 60cm versions of the edible chocolate factory will be on display in Waterstones shops in Trafalgar Square, Covent Garden, Greenwich, Chiswick, King’s Road, Richmond, Hampstead and Kensington.
Other elements of the partnership will involve the installation of a pair of Wonka factory gates into the children’s section of Waterstones Piccadilly, as well as a series of fun Charlie and the Chocolate Factory themed family events.
Roald Dahl’s Charlie and the Chocolate Factory has quickly become one of the West End’s most popular and successful stage musicals.