Friday, 1 August 2014

Blossom Magazine's #IWantToBe

I remember the realisation dawning of naming my child.
This would be a name they would make their own.
That would accompany them through life.
Of which first impressions would be created.

And then, school selection.
Choosing a school, which would lead to a secondary school.
To support their learning and allow them to succeed in their aspirations.

And every day, I watch the world of education.
Fret over qualifications, and their ever changing nature.
I empathise with what now appears to be roulette.
Will my child's qualification still have currency by the time they complete their studies?

Then throw in discrimination associated with career selection.
Working in construction I am all to aware that parental influence is key to a child's career choices.
Which is no doubt partly responsible for only 1% of those in construction manual trades being female.

I dismiss thoughts of stereotyping at my children's young age.
Gender irrelevant.
I do see Doc McStuffin, Bob the Builder, and Fireman Sam, Elvis and Penny as positive influences.
My children view genders as equal and do not discriminate roles.

And this I will promote.

My daughter.
Seren loves Frozen, pink, princesses, and fairies.
Seren loves Paw Patrol, lego, gymnastics, fishing, drawing, reading.
Seren is the most fearless person I know.
Truth be told.
The same list applies to Tom & Seb. As long as you add in Fireman Sam.

I hate the idea of people suggesting at Seren's young age (5) she is forming ideas which promote female stereotypes.
She just likes what she likes.
Sometimes I wonder whether we don't apply more stereotypes to boys than girls- keep them away from princess dresses!
And so, I absolutely love the idea of Blossom Magazine's brilliant competition launched this week.
The #IWantToBe campaign is asking young readers to submit a video entry of what they want to be when they grow up.
Just email your entry to (appreciating the terms & conditions detailed below).
Encouraging every child to explore the diversity of future careers.
And prove that we can love what we love.
And most importantly be supported by our friends and family to be whatever we want to be.

And then some.
One winner will be selected to win a VIP London family trip which includes one family ticket to ZSL London with a Meet the Meerkats experience; one Rainforest Café voucher worth £100; overnight accommodation in one family room at 3-star hotel, in Central London and a visit to Blossom HQ plus a Blossom Goody Bag.

Added to this, in each edition of the magazine, Blossom features a different aspirational career to show girls they can be whoever they want to be - whether it's an airline pilot, an author or a doctor.
This evening, with all three in the bath, we talked about what they wanted to be when they grew up.
And, as always I couldn't love them more.

Tom was definitive. Fireman Sam.
Seb was a little less concerned. Bob the Builder? Could he be a prince or a princess? If Tom was to be Sam, could he be Penny instead?
At 5, Seren was a little more considered. It seems right now, more than anything she wants to be a mummy when she grows up. And she's not quite sure what she can do alongside this (very perceptive!). She would obviously like to be a princess, but appreciates this may not be possible. So maybe a fairy. She would definitely like to be a builder, or a firefighter, or a mechanic (fixing cars being the actual descriptor). But maybe a runner or a gymnast.

So, what about you? Have you always know what you wanted to do? 
Will you support or influence your child's career choices?

Terms and conditions
Promoter: Immediate Media London Company Limited. 
You must make sure that we have your entries by 11.59pm, 6th September 2014. 
1. You can enter if you live in England, Wales, Scotland, Northern Ireland or the Channel Islands, unless someone who lives in your house works for the Immediate Media Company. 
2. By entering the competition, you promise to us that you have read these rules and that you will follow them. 
3. We can’t include entries which arrive too late and we can’t accept responsibility if your entry is lost. By entering this competition, parents/guardians grant permission to Immediate Media Company (publishers of Blossom) to post the winner’s video and entrants’ first names in its publications, websites and on its social media sites. 
4. Winners will be chosen at random. 
5. One entry per household. We don’t allow bulk entries or entries made by other people on your behalf. We will disqualify all entries which break this rule. 
6. If you win, you will receive the prize described. We won’t swap the prize for cash. No alternatives or substitutions for any unused elements of the prize. If there’s ever a reason why we can’t give you exactly the same prize, we’ll give you something just as good or better instead. 
Prize is one family ticket to ZSL London valid for 2 adults and 2 children aged 3-16. Children must be at least 5 years of age and be accompanied by an adult for the Meet the Meerkats experience. One Rainforest Café voucher worth £100, see voucher for expiry date and additional T&Cs – includes drinks. Overnight accommodation in one family room at 3-star hotel, in Central London selected by Immediate Media Company. Visit to Blossom HQ includes a Blossom Goody Bag. Travel and other personal expenses are not included. Prize must be redeemed before 31st December 2014. 
7. Winners will be contacted within 28 days of a competition closing date, either by post, telephone or email. 
8. If we contact you to tell you you’re a winner, but you don’t reply within a month, we may have to offer the prize to a runner-up or give it away in a future competition. 
Your details: We will use your name, address and any other details that you give us to run this competition. If you win, we will pass them to the person who’s providing the prize so that they can post it to you, and we may use your first name and county in the magazine or on our website but we won’t provide them to anyone else without your permission. 
You can find out the winner’s first name and county once the competition is over by sending a stamped addressed envelope to Competition Rules, ATTN: Marketing Assistant, Blossom Magazine, Immediate Media Limited, Vineyard House, 44 Brook Green, London W6 7BT. 
Remember to tell us which magazine, issue number and competition you’d like to know about.

Disclosure: We will be receiving a subscription to Blossom in return for writing this post.

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